Side Hustle – The Plot Twist

side hustle project update

2017 was an awesome year of clarity for me. I gained the courage to say what I wanted and go after it.

Last year I set out with a goal to grow my digital marketing skills. In the beginning, I was trying to get my certifications and do the projects which left me feeling a little overwhelmed.

I really wanted to get my certifications done so I focused on those instead of trying to spread myself too thin. I often fall into the procrastination/learning loop, where I am spending all of your time learning and never actually doing. It really is just a side effect of fear – if you are always learning you never have to actually produce something which means that you won’t fail.

So I gave myself permission to learn without the distraction of doing. I figured this would fulfill my need to learn which will take off the pressure of actually performing. I decided on what skills I needed brushing up on and choose one class to divulge. Now I can’t make the excuse that I don’t know how to do something because technically I do.

The result – I’ve obtained all of the certifications I wanted and have a deeper understanding of certain skills.

Now, I have to perform – actually do what I set out to do and spent so much time learning.


Originally I wanted to work on a lead generation site.  I had come up with my niche, site architecture, domain name, and installed WordPress.  However, my friend/sister wanted to partner up with me to do a side business and the opportunity is just too good to pass up.  While I’m not throwing out the lead generation site out altogether, I am excited about this change in direction.


My friend/sister/business partner and I have worked on many side projects in the past. A while ago (about 2 years) I introduced to her the concept of trying to do a Fulfillment By Amazon (FBA). She wasn’t that interested because I don’t think she truly understood what I was talking about. Fast forward to today and she is all in.

So I’ve decided to take on this project instead of the authority or lead generation site. I’m not entirely giving up on the lead generation site, I’m just putting it on the back burner for now.  Working with my friend on the FBA business gives me the opportunity to not be spread so thin with these projects because I will have a partner.


Research for my very first niche site will begin this weekend. Since I am very process-oriented person, I’m working on creating a first draft process to follow. I say it’s the first draft because I’m sure that it will evolve over time as I get better.


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